Monday, November 2, 2009
Chanel No5 : The forever elegant fragrance.
“What do I wear in bed? Why, Chanel No.5, of course” - Marilyn Monroe Chanel herself is quoted as saying, "A woman should wear fragrance wherever she expects to be kissed." Almost ninety years after it was launched, No 5 still happens to be the very epitome of luxury and still remains one of the best selling fragrances of all time, selling (it is said) one bottle every 30 seconds! What is it about this perfume that makes it such a favorite amidst the sea of fantastic perfumes available today? I would say, like all true classics, it’s time (along with a skill call ‘survival’) that has worked its magic to create an irresistible enigma. This famous fragrance was created for Coco Chanel in 1921 by a perfume creator named Ernest Beaux. And, here is what her brief to him was- "I want to give women an artificial perfume, yes, I really do mean artificial, like a dress, something that has been made. I don't want any rose or lily of the valley; I want a perfume that is a composition...”. This lead to the birth of No 5, the first abstract fragrance in the world. It is said that Ernest Beaux found the olfactory inspiration for N°5, on his return from a military campaign that had taken him inside the Arctic Circle. During the midnight sun, the northern lakes and the rivers give off a very special fresh fragrance, which the perfumer was determined to recreate. Coco introduced her new creation first to her small group of friends only, but soon the product created hype among them. Its name was given eventually because the bottle containing one of those samples of fragrance was labeled with a '5'. No. 5 was one of the formulas chosen out of a series of 10 perfumes presented by Ernest Beaux, from the range of 1-5 and 20-24. The name was kept since Coco Chanel was presenting one of her dress collections on May 5 that year, 5 was also her lucky number. In 1959 Andy Warhol, an icon himself, did a series of nine silkscreens of the Chanel No. 5 bottle, making it the fragrance to covet. The packaging secured a place for N°5 in the permanent collections of the Museum of Modern Art in New York. The composition of the fragrance is elegant and unique, as is the famous minimalist bottle, perhaps the most recognized perfume bottle in the world. • Top note – Ylang-Ylang and Neroli • Heart note – Grasse Jasmine and May Rose • Base note – Sandalwood and Vanilla Chanel No.5 is meant for any woman who is confident enough to carry herself like a celebrity, thereby maintaining the dignity it has been carrying for years. To know more check this article- http://www.independent.co.uk/news/people/profiles/the-chanel-no-5-story-961226.html