It is really great to find out that Luxury buyers are highly digitally engaged , almost twice as much as the regular (non-luxury) consumer. While old Luxury Brands with a hundred or more years of history and a well established name have an edge, it is not impossible to build a new Luxury Brand online.
So, if you have a great product that is "luxurious" in every sense except the age of the Brand, and the deep pockets for marketing, you don't have to worry that you might not find the right target audience simply because you don't have a stunning boutique on Rue du Faubourg Saint-Honoré in Paris.
Of course having a wonderful old history and beautiful boutiques help , in fact those are the charms of a luxury brand , but until you have your own brand history and you can afford that boutique, you don't have to despair - there is plenty you can do to get your new Brand established .
We are lucky, we live in these times of digital marketing.
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