Ralph Lauren digital flagship 4-D light show, London

Honestly, though I love Ralph Lauren designs and I think no one does better "Luxe safari / Resort " better than them , I never imagined they would suddenly become a marketing force to be reckoned with.


In fact when it comes to Brand revival and Marketing I was so fascinated with Burberry's remarkable success, that I never noticed Ralph Lauren's moves.


But like they say, ' The truth will out...' and it has ! Must keep an eye on them and see what cool stuff they come up with next .


Isn't it great that when Fashion Brands finally embrace "Digital" , they do it with enough style to put other categories to shame !? 

http://ultimate-luxury-community.com/ralph-lauren-is-2010-luxury-marketer-of-the-year

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